On 25 June 2025, vivo launched its latest foldable device, the vivo X Fold 5. Beyond continuous deduction in weight, thickness and improved imaging capabilities, its seamless connectivity with Apple Watch and AirPods represents an unprecedented cross-ecosystem breakthrough for Android and in the smartphone industry. This move clearly demonstrates vivo’s differentiated strategic direction in ecosystem development and high-end products, while also offering the broader industry new perspectives on addressing ecosystem barriers and building competitive ecological advantages.
OM142362
Email Article
All set! This article has been sent to my@email.address.
All fields are required. For multiple recipients, separate email addresses with a semicolon.
Please Note: Only individuals with an active subscription will be able to access the full article. All other readers will be directed to the abstract and would need to subscribe.
An error occured. Please try again later
You are now following this Analyst
You unfollowed this Analyst
The Analyst Team
Amber Liu
Follow AnalystPractice Leader
As part of Omdia’s consumer device team, Amber Liu is leading smartphone research. In this role, she leads the team delivering actionable insights on go-to-market strategies, technology trends, and consumer study, underpinned by robust shipment and forecast data across over 80 markets. The service supports industry leaders to navigate the highly competitive smartphone landscape.
Amber joined Canalys (now part of Omdia) in 2020 with focus on smartphone vendor globalization strategy and the Greater China market. Her insight helps clients maximize their commercial success. Previously, Amber spent four years working at a leading semiconductor group supporting executive decision-making with market research. Her expertise lies in analyzing competitive dynamics and end-user behavior.
Amber holds a master’s degree in social policy from the Chinese University of Hong Kong. Based in Shanghai, she is fluent in Mandarin and English.
Become A Client
Find out more about our full suite of products and solutions.
Become A ClientYou must sign in to use this functionality
Authentication.SignIn.HeadSignInHeader
Ask An Analyst
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
Omdia Recommends
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
Thank you
Our expert analysts will review your question and the Ask an Analyst team will get back to you. We aim to respond within 24 hours, but we’re often quicker.
Ask an Analyst
Our team of experts are here to answer your questions. From advice on market trends to a query on research point, and everything in between, we want to hear from you.
Ask an analyst is available as part of a subscription. If you'd like access, contact us today.