As partner competition intensifies, the market share of global system integrators (GSIs) in IT spending has dropped below 9%. The shift to value-based services, especially in the age of AI, is reshaping customer preferences and driving GSIs to adapt their business models to focus on managed services and cybersecurity growth opportunities in 2025.
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The Analyst Team
Peter Bryant
Follow AnalystPractice Leader GSI
Peter works as a practice leader as part of the channels team in North America. He advises clients on their go-to-market strategies, the cloud ecosystem, and particularly the expanding role of global systems integrators (GSIs) and consulting firms. He is also a regular contributor to custom consulting engagements. Peter joined Omdia through the acquisition of Canalys and honed his understanding of the technology sector as an executive search consultant. In this role, he collaborated with some of the world’s leading consulting firms to build strategy and technology teams across the US, Asia & Oceania, and EMEA. Peter grew up in the UK and holds a degree in history from King’s College London.
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