MWC 2026 Wrap-Up: Key Smartphone Trends and Market Implications

Aaron West

Senior Analyst, Consumer Electronics and Display Applications

Aaron provides expertise and analysis of the smartphone market, joining Omdia in 2022.

Aaron has a range of research and publishing experience. He graduated from a degree in theoretical physics before moving into consumer product testing, with a focus on sustainability and the environment.

In this role, he was responsible for research project management, including comparative testing of technology products and consumer surveys. He also reported on the energy efficiency and longevity of home appliances, as well as the product lifecycle and obsolescence of smartphones.

He has published articles in Which?, one of the UK’s largest subscription magazines, produced by the country’s largest consumer association.

Jusy Hong

Senior Research Manager, Mobile Devices

As part of Omdia’s consumer devices team, Jusy is responsible for wireless and PC research, with a focus on smartphones, feature phones, laptops, and tablets. His research covers mobile device shipment, production, and technology trends, as well as companies’ strategies. Jusy also coordinates Omdia’s wider consumer electronics research in Asia. 

Jusy joined IHS Markit (now Omdia) in 2004 and became a leading TV research analyst. His work has concentrated on demand forecasting and competitive, pricing, and technology trend analysis. He has also served as project manager for consultancy projects related to display technology, market and consumer trends, and feasibility study and cost analysis for manufacturers, government institutions, and investment companies. He frequently speaks at major industry events around the world, including display conferences like SID and IMID. Based in South Korea, Jusy speaks fluent Korean, English, and Japanese and has a broad network of key contacts in South Korea and Japan.  

Runar Bjorhovde

Principal Analyst, Smartphones and Connected Devices

Runar is a Senior Analyst at Omdia based out of London, providing clients with deep industry knowledge and advice on the smartphone industry through the company’s Smartphone Horizons Service. He is regularly quoted by leading media outlets worldwide and has an active following across social media platforms such as LinkedIn.

His expertise is in the European and North American smartphone market, and he contributes to the global research of smartphones and connected devices, as well as custom client projects. Runar’s research coverage includes vendor go-to-market strategies, product strategy, channel dynamics, consumer studies, smartphone services and usage, eSIM, and brand positioning. His opinions and thought leadership continue to challenge and guide players across the industry.

Runar joined Omdia through the acquisition of Canalys. Prior to joining Canalys, he worked in business development at a leading cybersecurity firm. He holds a Master of Science from the London School of Economics and a Bachelor of Science from Copenhagen Business School, which included a stint at the Wharton School, University of Pennsylvania.

Sanyam Chaurasia

Principal Analyst

Sanyam Chaurasia is a principal analyst at Omdia, leading global smartphone research. He supports top tech clients with strategic insights and market intelligence, while also heading India operations. A recognized industry voice, he frequently advises C-level executives, speaks at major industry events, and shapes media narratives on mobile and consumer technology.

Sanyam joined the industry in 2016 and leads Omdia’s global smartphone research and India operations. With over nine years of experience in technology research and equity analysis, he specializes in go-to-market strategy, forecasting, and market sizing for leading smartphone vendors. Prior to Omdia, he tracked major semiconductor companies such as Samsung, SK hynix, and LG Electronics as an investment analyst. A frequent keynote speaker and trusted media expert, Sanyam has been featured before in Bloomberg, CNBC, and The Wall Street Journal.

He holds a bachelor’s degree in electrical and electronics engineering from IPS Academy, Indore, and a master’s degree in finance from IBS Hyderabad.

Sheng Win Chow

Senior Analyst, Smartphones

Sheng Win Chow is a Senior Analyst in Omdia’s smartphone team, specializing in go-to-market strategies, product and channel execution, and portfolio planning. He provides actionable insights to help vendors optimize product alignment and sales models, maximizing impact across the global smartphone ecosystem.

With over a decade of industry experience, Sheng Win’s expertise combines sales operations, retail distribution expertise, and market analysis to offer a comprehensive perspective on how vendors, telcos, and retailers interact across the value chain. He has worked in e-commerce management, channel sales, trade marketing, demand planning, and market research for leading technology companies and consultancies.

A graduate of the University of Adelaide with a Bachelor of Commerce in Marketing, Sheng Win is fluent in English and proficient in Chinese. His deep knowledge of South-Eastern Asia’s smartphone channels and global market dynamics enables him to help clients refine strategies, anticipate risks, and seize opportunities in fast-changing markets.

Hayden Hou

Principal Analyst

As part of Omdia’s Consumer Device team, Hayden is a Principal Analyst in the smartphone research team. He specializes in comprehensive trend analysis within the consumer device industry and brings extensive project experience in mobile phone manufacturing, upstream supply chains, downstream distribution channels, and retail sectors. He has provided advisory services to companies in the communications industry, enabling them to thrive in an increasingly competitive market.

Hayden joined Omdia in 2025, focusing on smartphone vendor globalization strategy and the Greater China market. Previously, Hayden served internationally renowned mobile phone manufacturers, well-known global consulting firms, prominent domestic communications agents, and local operators, backed by over a decade of hands-on experience in the consumer electronics and communications market. Hayden holds a master’s degree in management (finance) from Swansea University. Based in Beijing, he is fluent in Mandarin and English.

Lucas Zhong

Analyst

Lucas Zhong is an analyst based in Omdia’s Shanghai office, specializing in smartphone and IoT market analysis with a focus on Eastern Asian markets. He collaborates closely with Omdia’s global research team to provide data-driven insights into industry dynamics and vendor strategies. 

Lucas has been at the forefront of research on the integration of generative AI into smartphones and device ecosystems. His work explores both current developments and future trends in this rapidly evolving domain, and his insights have been cited by leading media outlets. 

Lucas holds a Bachelor’s degree in Business Administration from Shanghai University and a Bachelor of Business from the University of Technology Sydney. He is fluent in Mandarin and English.