Canalys’ latest research reveals that Mainland China’s smartphone market shipped 285 million units in 2024, marking a recovery after two years of decline with moderate year-on-year growth of 4%. In Q4 2024, driven by the high-end peak season, government subsidies and year-end promotions, Mainland China’s smartphone market grew by 5% year on year, with shipments reaching 77.4 million units.
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Mainland China’s smartphone market records 4% full-year growth in 2024, led by vivo
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The Analyst Team
Amber Liu
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As part of Omdia’s consumer device team, Amber Liu is leading smartphone research. In this role, she leads the team delivering actionable insights on go-to-market strategies, technology trends, and consumer study, underpinned by robust shipment and forecast data across over 80 markets. The service supports industry leaders to navigate the highly competitive smartphone landscape.
Amber joined Canalys (now part of Omdia) in 2020 with focus on smartphone vendor globalization strategy and the Greater China market. Her insight helps clients maximize their commercial success. Previously, Amber spent four years working at a leading semiconductor group supporting executive decision-making with market research. Her expertise lies in analyzing competitive dynamics and end-user behavior.
Amber holds a master’s degree in social policy from the Chinese University of Hong Kong. Based in Shanghai, she is fluent in Mandarin and English.
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