This update highlights new innovations in 5G consumer pricing and addresses the most frequently asked question: Where are the KPIs that showcase success?
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Innovative Mobile Broadband Tariffs – 2026
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The Analyst Team
Nicole McCormick
Follow AnalystChief Analyst, Digital Consumer Services, APAC
Nicole McCormick is Chief Analyst of 5G and Broadband. Her focus is consumer monetization and upsell strategies through tiered pricing techniques and service differentiation. To do this, she asks, “Where is the new money?” from advanced network technologies, gigabit broadband, 5G Advanced, and 5G Standalone. As today’s monetization is also about churn retention, McCormick also looks at how operators can increase consumer stickiness through loyalty programs and initiatives. Her remit also includes 5G FWA innovation and upsell.
She has over 25 years of experience covering the mobile and fixed broadband sectors. Based in Australia, Nicole is a regular presenter and moderator at industry conferences in the region.
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Kristin Paulin
Follow AnalystPrincipal Analyst, North American Markets
As part of Omdia’s service provider Americas markets and consumer 5G and broadband monetization teams, Kristin covers the North American mobile and fixed broadband markets. Her research assesses key developments in North America, including those around service provider strategic initiatives and market dynamics, with a focus on 5G and fiber.
Kristin’s publications include thought leadership pieces and comprehensive industry reports (both country-level and service provider updates). She also works on market forecasts and provides support and insight with quarterly data from Omdia’s World Information Series databases.
Kristin has 20 years of experience in the telecom sector. Before joining Omdia, she was a market research analyst at semiconductor startup PrairieComm and Freescale Semiconductor.
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