We are now firmly in the subscription era. Driven by changing customer behavior and software (powered by the cloud) eating the world, and accelerated by the pandemic, most technology vendors have either committed to or made significant strides to transform their business models.
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The Analyst Team
Jay McBain
Follow AnalystChief Analyst
Jay McBain is one of the most visible and respected thought leaders in the global channel ecosystem. Named Global Channel Influencer of the Year by Channel Futures Magazine, Top 40 Under Forty by the Business Review, as well as numerous channel magazines’ top thought leadership lists, he is often sought out for industry guidance and future trends. He is the most popular global speaker at major channel events about big shifts in the partner ecosystem.
He has spent his 31-year career in various executive channel sales, marketing, and strategy roles within IBM, Lenovo, Autotask, ChannelEyes, and Forrester. Jay grew up in Canada and currently lives in Florida. He holds a bachelor’s degree in management information systems from the University of Lethbridge and an MBA in entrepreneurship from Louisiana State University.More Content By Jay McBain
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