The smartphone market is facing an increasingly pessimistic outlook, with global shipments expected to decline by 6.8% to 1.16bn units in 2026 in the current baseline scenario. The contraction is driven by a “perfect storm” of surging component costs and geopolitical instability. Omdia predicted the worst-case scenario of a 14.8% year-on-year decline in smartphone shipments in 2026.
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Global Smartphone Market Outlook and Forecast Assumptions – March 2026
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The Analyst Team
Jusy Hong
Follow AnalystSenior Research Manager, Mobile Devices
As part of Omdia’s consumer devices team, Jusy is responsible for wireless and PC research, with a focus on smartphones, feature phones, laptops, and tablets. His research covers mobile device shipment, production, and technology trends, as well as companies’ strategies. Jusy also coordinates Omdia’s wider consumer electronics research in Asia.
Jusy joined IHS Markit (now Omdia) in 2004 and became a leading TV research analyst. His work has concentrated on demand forecasting and competitive, pricing, and technology trend analysis. He has also served as project manager for consultancy projects related to display technology, market and consumer trends, and feasibility study and cost analysis for manufacturers, government institutions, and investment companies. He frequently speaks at major industry events around the world, including display conferences like SID and IMID. Based in South Korea, Jusy speaks fluent Korean, English, and Japanese and has a broad network of key contacts in South Korea and Japan.
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