From generative AI to agentic AI, the landscape of artificial intelligence is rapidly shifting, and vendors and partners are adapting their strategies to capitalize on this evolution. Canalys (now part of Omdia) predicts the global partner opportunity for AI and agentic AI services will reach US$267 billion by 2030, emphasizing the crucial role partners play in successful AI adoption and implementation.
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The Analyst Team
Lisa Lawson
Follow AnalystSenior Principal Analyst
Lisa Lawson is a senior principal analyst helping to lead channels research and working across custom channels projects in North America.
Prior to joining Canalys, now part of Omdia, Lisa started and ran a channel and partnerships consultancy for fast-growing SaaS businesses. She also partnered with SaaSy Sales Leadership to lead partner manager training and workshops. Before consulting, Lisa worked at a variety of tech companies, ranging from Microsoft to Optimizely.
Lisa has over 15 years of experience in the partner and channel space and holds a bachelor’s degree from Trinity University and an MBA from Southern Methodist University. Lisa currently lives in the San Francisco Bay Area.
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