This article reveals the definitions of market segment categories and the evolution of the XR headwear.
Email Article
All set! This article has been sent to my@email.address.
All fields are required. For multiple recipients, separate email addresses with a semicolon.
Please Note: Only individuals with an active subscription will be able to access the full article. All other readers will be directed to the abstract and would need to subscribe.
The Analyst Team
Qiran Ju
Follow AnalystSenior Analyst, Consumer
Qiran Ju specializes in smart home and wearable technology sectors within the connected life ecosystem. He provides insight through monitoring consumer electronics vendors and products, conducting trend analysis, competitive landscape studies, supply chain assessments, brand strategy benchmarking, and end-user research.
Qiran joined Informa TechTarget as a senior analyst in the connected life division in July 2025. Previously, he served as a research analyst at Capvision, focusing on the technology, media, and telecom (TMT) industry. He holds a Master of Science with distinction in financial technology from Imperial College London, where he earned a place on the Dean’s List, and a Master of Science in finance with merit from the University of Edinburgh. Qiran graduated in 2019 with a Bachelor of Science (First-Class Hons.) in mathematics with finance from the University of Liverpool and a Bachelor of Economics in financial mathematics from Xi'an Jiaotong-Liverpool University.
George Jijiashvili
Follow AnalystSenior Principal Analyst, Games
George leads research into video games and augmented reality (AR) and virtual reality (VR) hardware and content. As a member of Omdia’s games, music, and consumer AI team, he produces insight into his research areas through regular reports, market sizing, and forecasting.
Based in London, George focuses on areas including the video game market, cloud gaming, subscription services, AR/VR, and wearable technology. He is a regular speaker at major technology exhibitions and is a respected industry commentator, regularly quoted in mainstream publications. Prior to joining Omdia in 2019, George worked as a senior analyst at CCS Insight for six years. He holds a degree in international business with Russian from the University of Westminster
More Content By George Jijiashvili
Jason Low
Follow AnalystResearch Director
Research Director Jason spearheads the Connected Life research initiative at Omdia across emerging device categories. He delivers strategic insights that empower clients to build robust, integrated device ecosystems supported by AI and next-generation services. Jason assists technology companies, smart device vendors, and ecosystem partners in developing GTM strategies that capitalize on key user scenarios involving wearable technologies, connected homes, and intelligent vehicles.
Since joining Canalys (now part of Omdia) in 2014, Jason has led the Consumer IoT division, specializing in wearables, hearables, and smart speakers. His expertise enables clients to develop effective product strategies and capitalize on emerging opportunities. He has guided clients through the complexities of automotive technologies as the leader of the Intelligent Vehicle Service, focusing on ADAS and digital cockpit innovations. Jason graduated with a degree in mechanical engineering from Hanyang University in Seoul, South Korea. He is fluent in English, Mandarin, Malay, and Korean.
Become A Client
Find out more about our full suite of products and solutions.
Become A ClientYou must sign in to use this functionality
Authentication.SignIn.HeadSignInHeader
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
Omdia Recommends
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
Thank you
Our expert analysts will review your question and the Ask an Analyst team will get back to you. We aim to respond within 24 hours, but we’re often quicker.
Ask an Analyst
Our team of experts are here to answer your questions. From advice on market trends to a query on research point, and everything in between, we want to hear from you.
Ask an analyst is available as part of a subscription. If you'd like access, contact us today.