Brazil’s smartphone market is poised for significant shifts in 2025 with the official entry of HONOR and vivo. This blog analyzes the challenges and opportunities for new entrants and how they can lead to market disruption, challenging established players such as Samsung, Motorola and Apple.
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The Analyst Team
Miguel Perez
Follow AnalystSenior Analyst
Based in Mexico City, Miguel oversees Omdia’s advisory and research services covering the mobility market in Latin America, providing fact-based insights and analysis on vendor performance, channel dynamics, go-to-market strategies, and global and regional trends.
Prior to joining Canalys, now part of Omdia, in 2023, Miguel gained over 15 years of experience in the consumer technology industry, specializing in smartphones, working as a market intelligence, retail marketing, and go-to-market executive for top global companies such as Nokia, Samsung, and TCL. He also worked at local consulting firms in business intelligence and market research, focusing primarily on consumer technology such as smartphones and wearables.
Miguel holds a postgraduate diploma in trade and shopper marketing from the Monterrey Institute of Technology and Higher Education, and a bachelor’s degree in science in communications, specializing in marketing and advertising, from the Anahuac University in Mexico City. He is fluent in English and Spanish.
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