With a 26% share of notebooks priced above $1,000 shipped in 2025 and Mac volumes well above their pre-pandemic level, Apple’s position in the notebook market has strengthened since the launch of its custom silicon. Mac shipments grew 16.7% in 2025 versus 9.0% for the broader PC market. This week’s announcements span Apple’s entire Mac notebook portfolio—a $599 MacBook Neo entering the sub-$600 segment for the first time, a MacBook Air with doubled storage at the same $1,099 price, and a MacBook Pro refresh centered on Artificial Intelligence (AI) infrastructure. The Neo is the most disruptive of the three, entering a segment accounting for over 40% of notebook volume where Apple holds a negligible share.
OM142424
Email Article
All set! This article has been sent to my@email.address.
All fields are required. For multiple recipients, separate email addresses with a semicolon.
Please Note: Only individuals with an active subscription will be able to access the full article. All other readers will be directed to the abstract and would need to subscribe.
Apple’s March Mac Madness: What the Neo, Air, and Pro Launches Mean for Market
An error occured. Please try again later
You are now following this Analyst
You unfollowed this Analyst
The Analyst Team
Kieren Jessop
Follow AnalystResearch Manager
Kieren Jessop is a Research Manager for Omdia’s PC and tablet research. In this role, he supports the delivery of market intelligence and advisory services covering the full ecosystem of the personal computing industry, including hardware and software technology trends, vendor go-to-market and channel strategies, end-user purchasing behavior, and more.
His expertise spans both commercial and consumer PC markets, with a focus on the EMEA and North American markets, where he provides clients with data-driven analysis and strategic insights to navigate market dynamics and competitive landscapes. Kieren joined Omdia through the acquisition of Canalys. Prior to joining Canalys, he worked in supply chain planning at a leading beverages company, where he developed strong analytical and operational planning skills. Kieren holds a Bachelor of Management Studies from the University of Leicester and is based in Omdia’s London office.
More Content By Kieren Jessop
Become A Client
Find out more about our full suite of products and solutions.
Become A ClientYou must sign in to use this functionality
Authentication.SignIn.HeadSignInHeader
Ask An Analyst
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
Omdia Recommends
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
Thank you
Our expert analysts will review your question and the Ask an Analyst team will get back to you. We aim to respond within 24 hours, but we’re often quicker.
Ask an Analyst
Our team of experts are here to answer your questions. From advice on market trends to a query on research point, and everything in between, we want to hear from you.
Ask an analyst is available as part of a subscription. If you'd like access, contact us today.