Africa’s smartphone market rebounded strongly in 3Q25, with shipments rising 24% year on year to reach 22.8 million units—its first double-digit growth after five consecutive quarters of slowdown, according to Omdia. The quarter delivered a rare dual surge: sub-$100 smartphones jumped 57%, the fastest pace in three quarters, while devices priced above $500 expanded by 52%.
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Africa’s smartphone market hits 24% growth in 3Q25, but 2026 outlook weakens
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The Analyst Team
Manish Pravinkumar
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Manish Pravinkumar is a principal analyst, leading research on the MEA consumer tech landscape. He delivers strategic insights on smartphones, PCs, and channel dynamics, while spearheading on-ground engagement with key vendors and partners to elevate the Canalys brand across the region.
Manish joined Canalys, now part of Omdia, in 2023, bringing over two decades of leadership experience in distribution, retail, and go-to-market strategy. In his dual role, he combines sharp market intelligence with active ecosystem engagement, collaborating closely with vendors and telecom operators across MEA. He is a driving force behind Canalys’ high-impact C-level engagements and the successful launch of the invite-only analyst insight session at GITEX—now a standout event in the region’s tech calendar.
Prior to Canalys, he held senior commercial roles at Jumbo Electronics. Manish holds an MBA from the University of Strathclyde and specializes in strategic channel development.
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